Now a days, more than ever, people are trying to reduce their environmental footprint in every way they can. A step in the right direction to do this is to buy and sell pre-loved clothes or buy clothes that are ‘slow-fashion’ and avoid those that are ‘fast-fashion’. When it comes to helping the environment it seem buying slow fashion is always overlooked; but the clothing habits of people worldwide are having a negative effect on the environment more and more with every day. According to the Money Smart website set up by the Australian government, in 2016 Australian’s spend $20.4 billion a year on their fashion needs and wants (to check out more spending facts visit their website https://www.moneysmart.gov.au/managing-your-money/budgeting/australian-spending-habits).
It is this spending caused by fast fashion that is changing the way we shop for the worse. Fast Fashion is defined in 2018 by blogger Solene Rauturier in her blog post ‘What is Fast Fashion?’ as “cheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed.”

Fast fashion has a major impact on the environment due to the cheap and nasty chemicals used in the production of these clothes. As a result of this the fashion industry is the second largest polluter of clean water worldwide (Rauturier, 2018). Fast fashion is also having a negative effect on the environment due to the amount of waste being generated daily. As more designs get passed and released the older ones get thrown away, not just by the companies but by buyers who are now always searching for something new. As a result of this mass waste production companies such as Thread Together (talked about in a previous post: link) collect these clothes no longer wanted by these companies and give them away to those in need for free.
By buying clothes that are eco-friendly you will be doing your part to help the environment. Check out this link below to see a list of slow fashion brands to shop at today: https://www.thegoodtrade.com/features/fair-trade-clothing
For more information on this topic check out this blog post by Jasmine Dowling titled ‘Slowing Down with Fast Fashion’ posted on March 24th, 2019. https://www.jasminedowling.com/blog/2019/1/21/slowing-down-on-fast-fashion



